Emerging resortwear label The Souv will debut its first ready-to-wear collection on September 12 for the spring 2023 season. Founded by longtime fashion editor Mayte Allende, formerly of WWD and W Magazine, and designer Kevin Nguyen, who cut his teeth at Thakoon, Carolina Herrera and Madewell, the brand proposes a lived-in meets luxe take to resort-spirited loungewear.
“We found a void within the resortwear category,” Allende said, adding that she and Nguyen met while consulting for a longtime Latest York City brand, the name of which she declined to disclose. “We were each consulting and went to Paris — picking fabrics and prints, dreaming — but the whole lot we liked was a no. There was all the time one other...
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