SPARKLE SWEEPSTAKES: Fashion brands appear to be getting barely more bang for his or her buck from dressing Beyoncé for her “Renaissance” world tour than Taylor Swift for her “Eras” concert events.
For instance, Alexander McQueen won $7.7 million in media impact value, and Tiffany & Co. $7.2 million, for putting designs on Beyoncé, in comparison with Versace garnering $6.3 million after dressing Swift, data from Launchmetrics show.
The information firm’s tallies show that “Eras” has up to now generated $97.5 million in media impact value, or MIV, and “Renaissance” $187 million. The proprietary MIV figure calculates the impact of relevant media placements on all channels (online, social and print), inclusive of paid, owned and earned mediums.
Roberto Cavalli collected $4.9 million in...
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