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9 Jul

How the Beauty Industry Is Taking up Threads, Meta’s

The wonder industry is entering its Threads era. From firms like Tarte Cosmetics, Milk Makeup, Sephora and the Estée Lauder Cos. to beauty tastemakers including Desi Perkins and Monet McMichael (no sign of Alix Earle — yet), the industry’s denizens are among the many 70 million-plus users who've taken to the text-based platform because it was launched by Meta late Wednesday. Like Twitter, Threads allows users to browse and share thoughts, photos and videos, and repost others’ content. Threads have a 500-character limit, and videos uploaded to the platform have to be under 5 minutes long. Unlike Twitter, Threads possesses the advantage of a clean slate: The platform is yet-unsullied by the form of controversy the previous has been grappling with since...
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31 Jan

Fashion Industry Trade Groups Issue ‘Threads’ for Regulators

Industry trade organizations need to send a signal to Washington. On Monday, the American Apparel and Footwear Association, the Accessories Council, the Council of Fashion Designers of America and the Responsible Business Coalition revealed the Threads Sustainability and Social Responsibility Protocol. Together, 1000's of fashion brands and organizations are represented by the groups. Threads is designed to help policymakers developing “practical, workable and effective regulatory proposals,” per its mission statement. The principles include “T” for transparently developed and enforced, “H” for harmonization across jurisdictions and industries, “R” for realistic timelines, “E” for enforceable, “A” for adjustable, “D” for designed for achievement and “S” for science-based. News of Threads follows a growing variety of regulatory attempts from “fashion czar” to “Fashion Act” to...
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