TikTok’s Sister App Lemon8 Is Cultivating a Fledgling Beauty

17 Nov

TikTok parent company ByteDance appears to hope lightning can strike twice within the U.S. market with its Lemon8 app. Introduced in Japan in 2020, Lemon8 launched within the U.S. this past February — around the identical time legislative efforts to limit TikTok ramped up — and inside one month, it briefly ranked among the many top 10 most downloaded apps on the U.S. App Store. On the app, users can post and examine beauty, fashion and lifestyle content — namely in the shape of static photos, though video-sharing is an option as well — and, like TikTok, the app’s central feature is its “For You” page, which features content tailored to a user’s interests. Beauty and wellness are amongst Lemon8’s...

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9 Sep

What TikTok’s confessional GRWM videos say about our culture

by Beauty Tips

Beauty, Featured

From sharing stories about fentanyl addictions while applying concealer to make-up routines for funerals, ‘Get Ready With Me’ videos have gotten deeply personal “Prepare with me and let’s discuss my fentanyl use,” begins a TikTok posted by model Mae Van Der Weide last month. The video, which has since been watched 4.5 million times, sees her candidly discuss her addiction, eating disorder and depression while dabbing spots of concealer on her face. Sharing deeply personal experiences like this has change into commonplace on TikTok. Whether it’s concealing tear-stained cheeks for a funeral, applying soft glam for a reunion with an ex and even touching up eyebrows before going to prison, creators are turning their...

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4 Jul

TikTok’s Viral Look – WWD

by Beauty Tips

Fashion, Featured

Gamma-Rapho via Getty Images A plethora of microtrends have taken over TikTok lately, with hyper-specific aesthetics reflecting Gen Z’s desire to define their personal style. All-pink palettes sum up Barbiecore, while the coastal cowgirl trend mixes Western staples with breezy basics. The “soft girl” is one more viral microtrend. Inspired by Y2K and Japanese kawaii fashion, soft girls straddle the road between girly and edgy. They’re more likely to favor pastels and female patterns like gingham or florals, accessorizing their looks with daring bucket hats and chunky shoes. Now that the soft girl has officially taken over, listed here are all the ways you'll be able to channel the favored trend. Trend mixing Given the sheer variety of TikTok microtrends, there’s tons of room for...

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19 Jun

Why Do We love Watching TikTok’s ‘Get Ready With

by Beautifaire101

Beauty, Featured

In a digital beauty landscape often defined by short-lived movements and passing trends, the “Get Ready With Me” video — commonly abbreviated to “GRWM” — has found unique longevity. The pared-back video style was pioneered by beauty influencers including Michelle Phan, Jaclyn Hill and Jackie Aina within the early 2010s on YouTube, offering audiences a chattier and lengthier alternative to the simple makeup tutorials that dominated the space on the time. “‘Get Ready With Me’ was not a term I heard until I had been on YouTube for several years — really, I used to be just talking to a camera and doing my makeup,” said Jaclyn Hill, a former MAC Cosmetics makeup artist who shot to YouTube fame in...

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