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29 Aug

E.L.F. Beauty Will Acquire TikTok-Viral Brand Naturium for $355

All products featured on Allure are independently chosen by our editors. Nonetheless, whenever you buy something through our retail links, we may earn an affiliate commission.Nature’s body washes flooded TikTok in late 2022 as folks rushed to their local Targets or computers to get their hands on its viral The Glow Getter Multi-Oil Hydrating Body Wash and The Smoother Glycolic Acid Exfoliating Body Wash. The skin- and body-care brand can be known for its other best-sellers, Vitamin C Complex Serum and Dew-Glow Moisturizer SPF 50. After making such big waves in such a brief period of time, the brand will likely be joining Well People and Keys Soulcare under the E.L.F. Beauty umbrella; the parent company announced on August 29...
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26 Jun

17 Best TikTok-Viral Early Beauty Deals for Prime Day

Raise your hand if you might have a note in your phone of beauty products you've got seen online and wish to try. Ditto. Well, the wait is sort of over: Amazon Prime Day 2023 is approaching soon so we finally have a likelihood to fill up on all of the Web-famous beauty products we have been eyeing. Last 12 months over 100,000 products were on sale, including loads of TikTok beauty finds just waiting so that you can test. Amazon Prime Day kicks off July 11 at 3 AM EST and runs through July 12which implies the two-day sales event is just just a few short weeks away.We have combed through the Web Famous section of Amazon (yes, there...
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