Superfood beverage brand Blume is headed to Goal.
The brand, founded in 2017, is thought for its powder drinks, including bestsellers Blue Lavender, Salted Caramel, Matcha Coconut and Reishi Hot Cacao, all $13 for eight single-serve pouches. Each formula is infused with superfood ingredients, like antioxidant-rich blue spirulina, potassium-filled moringa and calming reishi. Now, the Canada-based brand is entering 90 Goal doors along the West Coast with the 4 products which are the most well-liked within the U.S. (in keeping with the brand’s direct-to-consumer data) because it doubles down on its presence within the U.S.
Goal will test the brands in numerous regions “to see how they perform and in the event that they warrant a national or regional expansion and in...
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