Tira Tag

India’s beauty market has a recent entrant. Launching with three strides in a single step, Reliance Retail Ltd. has given the Indian beauty market a very recent twist with the launch of beauty brand Tira — debuting a physical store, an e-commerce site and an app in early April. India’s beauty and private care market is estimated to generate roughly $16 billion in 2022 based on Euromonitor International. The doorway of Reliance into beauty with Tira has the potential to remodel the sector, industry analysts said, as Reliance is India’s largest retailer, with 17,225 stores across India.  The corporate also comes with the deep pockets which are needed for sustainable growth. Reliance Retail Ltd. is a subsidiary of Reliance Retail Ventures Ltd., which...