Telfar, which launched an infinite preorder that ignored fashion’s logic of exclusivity and scarcity with the Bag Security Program in 2020, is switching gears. From June 16 to 18, Telfar will launch the fifth and final Bag Security Program, and it’s the last likelihood for shoppers to order any bag, in any size and any color, and have it custom made.
Telfar plans for the baggage to reach twice as fast as before, starting inside two weeks of preorder, between June 26 and Aug. 31.
To publicize the launch, Telfar conducted a series of one-on-one Zoom calls with customers by which Telfar personally informed them of the news. These recordings were shown on giant screens throughout Latest York, including on an LED...
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