MILAN — Fiorucci is returning to Milan with a recent owner, a recent management and a recent creative direction.
The brand, founded by Italian visionary designer Elio Fiorucci after he opened the mother of all retail concepts in the town’s central San Babila in 1967, has unveiled a comprehensive plan for a relaunch.
On Wednesday the brand revealed that last 12 months Swiss investor Dona Bertarelli took full control of the corporate, which can once more be headquartered in Milan. Financial details of the deal weren't disclosed but Bertarelli already had a minority stake within the firm.
As reported, in 2015, after the brand’s founder died at age 80, Fiorucci was sold by the Japanese trading house Itochu to the veteran British clothing retailers Stephen and...
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