Consumerism is the culture of buying for the sake of buying, the results of buying non-essential items in an effort to experience that temporary dopamine rush after clicking the "Add to cart" button. Watch this video essay to learn how Tik Tok and other social media platforms capitalise on this emotional response to shopping. And the way do Tik Tok users react to the abundance of promotional content on their for you page?
Author, Editor, and Reader: Jasmin
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0:00 Intro
0:26 Tik Tok Made Me Buy It
2:45 I Want It, I Got It
4:39 Amazon Storefronts
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