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13 Oct

From Gisele and Tom to Taylor and Travis –

From Gisele and Tom to Taylor and Travis –
Getty Images On the heels of Taylor Swift attending two of Kansas City Chiefs’ player Travis Kelce‘s games, an interest in NFL players and celebrity couples has sparked on the web. After attending the Chiefs vs Jets game, where Swift donned Area shorts, they sold out. Last month, after Swift appeared at Kelce’s game against the Chicago Bears, sales of his jersey spiked. While Swift and Kelce haven’t confirmed they're dating, an evaluation of Google search results by Music Industry How To found Halloween-specific searches with the terms “Travis Kelce Halloween costume” and “Taylor Swift Halloween costume” have risen by 466 percent and 816 percent, respectively. The search terms “Travis Kelce and Taylor Swift costume” and “Taylor and Travis costume” have also...
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12 Oct

NFL Celebrity Power Couples Through the Years: Gisele Bündchen

From Gisele and Tom to Taylor and Travis –
On the heels of Taylor Swift attending two of Kansas City Chiefs’ player Travis Kelce‘s games, an interest in NFL players and celebrity couples has sparked on the web. After attending the Chiefs vs Jets game, where Swift donned Area shorts, they sold out. Last month, after Swift appeared at Kelce’s game against the Chicago Bears, sales of his jersey spiked. While Swift and Kelce haven’t confirmed they're dating, an evaluation of Google search results by Music Industry How To found Halloween-specific searches with the terms “Travis Kelce Halloween costume” and “Taylor Swift Halloween costume” have risen by 466 percent and 816 percent, respectively. The search terms “Travis Kelce and Taylor Swift costume” and “Taylor and Travis costume” have also surged...
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18 Sep

Tom Ford Taps Paolo Cigognini for Top Media, Communications Role

Tom Ford Taps Paolo Cigognini for Top Media, Communications Role
LONDON – Paolo Cigognini has been named senior vice chairman, global communications and media, at Tom Ford as a part of a series of appointments set to be announced today. WWD has learned that Rebecca Mason has taken on the role of senior vice chairman, global brand image at Tom Ford, which was founded by the namesake designer in 2005, and is wholly-owned by the Estée Lauder Firms. Each Cigognini and Mason joined the corporate late last month, and can work closely “to make sure brand image and communications are consistent and cohesive across all verticals of the worldwide luxury house including fashion, beauty and eyewear,” in response to the owners. Cigognini has twenty years of worldwide luxury marketing and communications experience, and...
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