As the wonder industry continues to evolve, consumers are looking for a more holistic, experimental retail experience, expanding their journey by exploring different perspectives, products, and services. The consumers’ quest for good health in the brand new era of wellness includes the convergence of scientific advances in addition to tapping into practices from across the globe.
Still, the rapid growth of the wonder and wellness industry may be overwhelming for a lot of consumers who now include research as a part of the shopping process.
Christopher Novak, a retail industry veteran and latest President and Chief Creative Officer of Rennaï, tells Fairchild Studio this latest consumer journey will only proceed to grow and, ultimately, requires a fresh approach from the industry. With...
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