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13 Oct

The Top 10 Beauty Firms by Earned Media Value

Makeup brands are still leading the charge in relation to earned media value. While nine out of the highest 10 brands by EMV saw month-over-month declines during August — namely attributable to a seasonal deceleration of launches — Profit Cosmetics saw a surge in momentum because of the late-July launch of its Fanfest Mascara. The brand netted $32.2 million EMV for the month, up 15 percent versus July. The #FanfestMascara was one in every of the brand’s top EMV-driving hashtags, netting $2.6 million EMV from 445 creators in August. “Historically, October and December are inclined to be big months for beauty EMV, largely attributable to Halloween and Christmas promotions,” said Alexander Rawitz, director of content marketing at CreatorIQ, Tribe Dynamics’...

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11 Oct

The Top 4 Scalp Care Suggestions You Should Know–

by Beauty Tips

Makeup, Featured

The Top 4 Scalp Care Suggestions You Should Know–

Delmaine Donson / Getty Images Although very essential, scalp care doesn’t at all times get enough attention inside a hair routine. Nonetheless, caring in your scalp appropriately is crucial in terms of stopping moisture loss, and product buildup. That said, “scalp care ought to be integrated into your hair care regimen weekly, bi-weekly, or monthly,” says Trichologist, Bridgette Hill. “A correct scalp care routine mirrors a skincare routine,” she adds. “Yes, it doesn't require a every day commitment.” While nurturing our delicate coils, her advice will guide you thru a full scalp routine. Be prepared to combat dryness, flakiness, scalp damage, and beyond. You possibly can thank Hill later for the game-changing results. “Educating women of African descent on the fragile balance...

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5 Oct

Top 7 Beauty Moments At Paris Fashion Week –

by Beauty Tips

Makeup, Featured

Top 7 Beauty Moments At Paris Fashion Week –

Marc Piasecki / Contributor Fashion month has come to an in depth. Paris Fashion Week– the ultimate city of the Spring-Summer 2024– ended with many surprise celebrities walking the runway for a few of fashion’s top designers. From the icon Angela Bassett strutting for Mugler, to FKA Twigs’ performance at Valentino, the shows in Paris weren’t ones you’d need to miss. And, after all, to tie every thing together were eye-catching beauty looks. Louis Vuitton, for one, was all about ’90s, French-inspired makeup by Pat McGrath. The show was a love letter to taupe eyeshadow. Meanwhile, for Rick Owens, an otherwise no-makeup makeup look went dark with black-colored contacts. And per most fashion months– the minimal makeup trend was alive and well...

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1 Oct

The Top Takeaways From WWD’s 2023 Beauty & Wellness

by Beautifaire101

Beauty, Featured

The Top Takeaways From WWD’s 2023 Beauty & Wellness

This week, WWD hosted its second live Beauty & Wellness Forum in Latest York City, with experts across the category’s segments, including tattoo care, clean medicine, retail, fitness and girls’s health. While the day was stuffed with informative speakers, including Naomi Watts, Michelle Crossan-Matos, Ashley Tisdale, Dr. Barbara Sturm and Dr. Will Cole, it wasn’t all work and no play. Robbie Bent, cofounder and chief executive officer of social wellness club Othership, led attendees through a brief visualization. Kristin Sudeikis, founder, CEO, creative director and lead instructor of Forward_Space, led guests through a tech neck movement break. And through “wellness breaks,” attendees had the chance to get a hair and makeup refresh with Glamsquad, write a message of confidence with marine...

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