toShop Tag

American Vintage It may be called American Vintage, nevertheless it’s classic French style. The Marseille-based brand founded by Michaël Azoulay 20 years ago pays homage to classic Americana with a devotion to denim and locally sourced materials at its recent women’s and children’ boutique. The 1,200-square-foot shop is full of terracotta tiles and raw wood shelving, loads of seating, plants and lemon trees for good measure. There’s a coffee machine for a caffeine fix, and a jeans bar to search out the proper fit and finish. Azoulay’s idea was to create a hangout space that embodies the spirit of the south of France. It’s also the best place to debut the brand’s homewares line, featuring interior essentials. It’s the second boutique...