Touch – Page 2 – Beautifaire

19 Apr

Ralph Lauren Brings American Touch to Milan for Design Week

MILAN — When Ralph Lauren opened its latest store on Milan’s pedestrian-only, cobblestoned Via della Spiga in 2021, complete with The Bar at Ralph Lauren for casual and fantastic dining experiences that rapidly became a hot ticket on the town, it was clear the American luxury brand was searching for to bring a touch of the American lifestyle to town, not only fashion collections. Now, to coincide with Salone del Mobile and Milan Design Week, that lifestyle ambition has come into further focus because the brand has covered the flagship’s five-story facade in a variety of designs drawn from the Ralph Lauren Home collection’s textiles offering. Rendered in a rather faded, watercolor-like patchwork dominated by soft reds, pinks, dusty blues and cream,...

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16 Apr

Understanding the Power of Human Touch With Beauty Barrage

by Beautifaire101

Beauty, Featured

Understanding the Power of Human Touch With Beauty Barrage

Beauty Barrage has a powerful track record for successfully helping brands grow at retail, counting greater than 300 ambassadors who support brand partners at stores including Sephora, Nordstrom and Ulta Beauty. On the WWD Los Angeles Beauty event, Sonia Summers, chief executive officer and founding father of Beauty Barrage, joined Jayme Cyk, contributing beauty editor, WWD and Beauty Inc and cofounder of And Repeat, for a conversation about how successful brands are positioning themselves in stores today. Acknowledging that the Los Angeles Beauty event was live and the way nice it was to be together, Summers said retail could be very much the identical — for consumers, with the ability to speak with people in person opens up recent experiences and recent...

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13 Apr

Blumarine Adds a Sparkly Touch to Suicoke’s Chunky Slides

by Beauty Tips

Fashion, Featured

Blumarine Adds a Sparkly Touch to Suicoke’s Chunky Slides

MILAN — Blumarine’s creative director Nicola Brognano gave into the collaboration temptation, developing a capsule collection with hip Japanese shoe brand Suicoke. Marking Blumarine’s first tie-up within the category since Brognano joined the brand in 2019, the road reimagines Suicoke’s signature Moto slides, best known for his or her chunky band embellished with double straps. The Italian designer added a glittery touch to the cozy and functional design, rendering the shoe upper in satin and covering straps in rhinestones. A co-branded jacquard label finishes off the style. Suicoke’s Moto slides revisited by Blumarine. Courtesy of Blumarine Brognano said he has “all the time admired the values of the Suicoke brand since its inception,” which dates back to 2006, and believes the results of...

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29 Jan

A Personal Touch for Moda Povera

by Beauty Tips

Fashion, Featured

FASHION HERITAGE: Olivier Saillard had been questioning the relevance of his Moda Povera project throughout the fashion ecosystem. Not intended on the market, the concept was to spotlight “extraordinary” clothes by reinterpreting them using the techniques and fabrications of high fashion. When the style historian lost his mother two years ago, an idea took hold. Should he send her wardrobe, of no inherent value, to charity? Or should he give it a recent life, befitting of his cherished parent? Renée, a mother of six and a taxi driver, had bought her clothes through the years from out-of-town superstores near her home within the east of France after town center boutiques were shuttered, but she loved and cared for them, he explained....

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