LONDON — Jeanne Damas has landed in London’s Mayfair with a store for her fashion and sweetness brand, Rouje.
“It’s funny because just a few years ago after I wasn’t searching for boutiques or anything, I used to be walking in London, and I walked on these streets, which I believed were beautiful for shopping,” said Damas, who got here across South Molton Street again when she was looking for a spot for her store.
She plans to open boutiques in key countries, including Spain, Germany and the U.S., which is considered one of her biggest markets, along along with her home country of France.
Rouje takes over Mayfair.
Courtesy of Rouje
As an extension of the brand, Damas launched Rouje Beauté line in 2018,...
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