Tracee – Beautifaire

9 May

Tracee Ellis Ross is taking her vision for Pattern across the pond. The actor and entrepreneur is launching product within the U.K. in an exclusive partnership with Boots, starting on Wednesday. For Ross, the move was a natural extension of her accessible vision for textured hair care. “The unique dream for the brand was to be a world brand because I feel that the curly and textured community is one which spans across the globe,” she told WWD. “I desired to expand that mission so that everyone has access to their most beautiful and healthy hair.” Boots made a super partner for the brand given its broad footprint. “85 percent of the U.K. population is inside 10 minutes of a Boots store,” she...

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10 Dec

Tracee Ellis Ross Introduces Pattern Beauty Blow Dryer –

by Beautifaire101

Beauty, Featured

“It felt like I used to be taking the sun out of the box,” Tracee Ellis Ross said of her newest product, the Pattern Beauty blow dryer — which encompasses a latest hue for the brand, caramella. “It’s so freakin’ pretty.” Two years within the making, it’s the corporate’s first heat tool. The actress, activist and founding father of the hair company, which she introduced in 2019, said the launch reflects a “perfect evolution” of where the brand is today. A better have a look at the brand new tool. Courtesy of Pattern Beauty “It extends the story of what’s possible with our hair without damage, while leaning into texture, while leaning into your natural curl patterns, but finding latest and exciting ways to style...

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29 Oct

Gabrielle Union And Tracee Ellis Ross Show Us Why

by Beauty Tips

Makeup, Featured

Whether it’s with juicy enviable hair, or radiantly glowing skin, Gabrielle Union and Tracee Ellis Ross consistently give a glance. And while most of us have a story to inform a couple of Scorpio that we all know, the one thing we are able to say about these Scorpios is that they make getting older appear like a goal to run towards. We see on their social media pages how much they look after their skin– and on countless red carpets how much it pays off. But even with no products, no makeup, an no extra zhuzh, Ross and Union are the apotheosis of melanin magic. In order these ladies have fun one other 12 months on this earth, we have fun their...

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29 Oct

Tracee Ellis Ross on Creating Equity, Inclusivity in Beauty

by Beautifaire101

Beauty, Featured

Tracee Ellis Ross doesn’t just put her money where her mouth is. She puts mind, body, heart and soul there, too. The multihyphenate launched Pattern Beauty, hair look after curly, coily and tight-textured hair, in September 2019, just months before COVID-19 shut the world down and the murder of George Floyd in Minneapolis sparked a latest social justice movement. But fairly than deter her, for Ross — successful actor, producer, advocate and, now, entrepreneur — who had worked for a decade to bring the brand to life — those events helped catalyze a fair larger role: becoming a number one voice in beauty for driving meaningful change around inclusivity and equity within the industry. “Tracee is such a magnetic force whose superpower is inspiring...

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