Ellen Tracy, which is now owned by GMA Group, a 30-year-old manufacturer and importer of apparel, footwear and fashion accessories, looks to interact with a recent generation of consumers.
Its fall campaign, shot by Walter Chin, was developed by Moses Media.
“I feel if you bring back a brand with a legacy similar to Ellen Tracy’s it’s very necessary to balance the history with the present landscape,” said Deborah Moses, creative director of Moses Media. “Their customer has evolved and the client that's being introduced to the brand for the primary time must be inspired with an energy they will relate to. And it’s at all times good in case you can bring a smile to each groups, which is what we...
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