Pet products are getting a glow up this summer.
Buzzy beauty mainstays, including CBD and vegan hair dye, are making their way into products for pups.
“Let’s call it ‘beautification’,” says Stephanie Wissink, a Jefferies analyst who covers each the sweetness and pet industries. The trend comes as people proceed treating their pets as humans, she says.
“It’s not ‘pet owner,’ it’s ‘pet parent.’ We’re seeing it in food, in treats and in treatments. It takes all the humanity around this luxury experience and brings it to the pet category.”
Wissink pointed to Chewy, the pet e-commerce platform with customer profiles based on the pets, not the owners.
Food products with CBD, in addition to treats inspired by juices and vegan temporary hair dye, are...
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