Tree Tag

PRADA TREES: Prada’s sustainability credentials are increasingly trickling right down to socially charged projects. Starting in 2023, the posh brand will link with Forestami, a project spearheaded by Milan’s municipality, the Lombardy region and other territorial entities to plant 3 million trees in town by 2030 and safeguard its natural environment. The tie-up, group head of corporate social responsibility Lorenzo Bertelli explained, marks “a step forward reflecting the Prada Group’s attention to the environment and the community where it operates. It suggests an analogy between the philosophy behind our ‘factories-gardens’ and [Forestami’s] contribution to Milan’s green areas.” The project, along with Prada’s recently unveiled industrial complex in Levanella, Italy, was the subject of conversation for a chat held Friday night as a part...