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12 Oct

The 7 Biggest K-Beauty Trends of 2023

The 7 Biggest K-Beauty Trends of 2023
You possibly can’t fully understand just how different K-beauty hits until you end up at a significant beauty retailer like Olive Young in the center of Seoul on the last day of a weeklong 70% off sale — and I recently did. Despite sweltering summer weather, people packed themselves like sardines from wall to wall with open hands excitedly reaching for discounted toners with ingredients I’ve never heard of, moisturizers with more plus signs of their names than an algebra exam, and high-octane sunscreens that melt into skin like nothing I’ve ever bought in America. Or Australia. Or France. Or Greece.Shiny pop stars on promotional posters displayed various jars and bottles while smirking down at the purchasers, all of whom...
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11 Aug

Inside Social Media’s Latest Beauty Trends From Russian Manicures

Inside Social Media’s Latest Beauty Trends From Russian Manicures
Latte Makeup TikTok-er Alissa Janay. courtesy of Alissa Janay “Latte makeup” is TikTok and Instagram’s latest makeup look craze. Characterised by bronzy skin and brown-toned lip and eye makeup, the look is a stark contrast from the brightly coloured “dopamine makeup” that swarmed the For You Page this time last 12 months. “Today’s top trending vivid makeup looks are aligned with special occasions or topics, akin to Barbie,” said Yarden Horwitz, cofounder of Spate, noting #BarbieMakeup-related hashtags have surpassed 90 million views on TikTok. “Nevertheless, for on a regular basis makeup looks, consumers are turning to more subtle styles, like latte makeup.” In line with Spate, Armani Beauty is the highest brand viewed alongside the latte makeup trend, with videos mentioning each garnering greater...
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29 Jul

How Hip-hop Has Shaped Beauty Trends Over the Many

How Hip-hop Has Shaped Beauty Trends Over the Many
Ask anyone to recite the lyrics to PinkPantheress’ chart-topping “Boy’s A Liar Pt. 2” featuring Ice Spice they usually’ll just as likely — if not involuntarily — conjure up the image of Ice Spice’s flurry of reddish-orange curls. Since splashing onto the scene last fall together with her viral song “Munch (Feelin’ U)” the rap newcomer has enraptured audiences not only together with her distinctly Latest York delivery and down-to-earth attitude, but her look. Between her signature afro, always-primped nails and Y2K aesthetic, Ice Spice is amongst a rising wave of female rappers — including Flo Milli, GloRilla, Megan Thee Stallion and others — whose expressive hair and makeup looks are as key to their musical personas as their...
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5 Jul

FIT Student Presentations Foretell the Biggest Trends Impacting Beauty

FIT Student Presentations Foretell the Biggest Trends Impacting Beauty
What forces will impact the sweetness industry probably the most, worker behavior or AI? The arrival of India as an emerging market, or shoppers over the age of 60? Students from the 2023 class of the Fashion Institute of Technology’s Masters in Cosmetics and Fragrance Marketing and Management program had a powerful answer during their two capstone presentations last week: all the above. The theses, presented in-person on Thursday, posited that the change wrought on beauty by the pandemic will only speed up. Keeping pace, the groups agreed, was essential to long-term business health. Throughout the first presentation, students focused on a triumvirate of trends — the emergence of India as a key global market, tapping into the spending power of consumers over 60, and...
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