Triathletes Tag

On, the buzzy Swiss running brand, has snagged three of the world’s top triathletes to affix its ambassador roster. Olympic Champion Kristian Blummenfelt, reigning Ironman World Champion Chelsea Sodaro and 2022 Ironman 70.3 World Championship silver medalist Paula Findlay have signed with the corporate to compete in On products. They join 2022 Ironman World Champion Gustav Iden and others on the brand’s triathlon team. On was cofounded by former skilled triathlete Olivier Bernhard. “With the brand new additions, we now have winners across all majors on our team,” said Flavio Calligaris, On’s head of athlete strategy and partnership. “It's our focus to draw and develop the triathlon talent of tomorrow. That's the reason it was necessary for us to work with these...