A latest brand is taking the stick format across categories.
Called WYOS, an acronym for Write Your Own Story, the brand is ready to debut on its website Jan. 18 with five stock keeping units, ranging in price from $16 to $24. The products include a face mask, a cleanser, a moisturizer, a shaving stick and a shampoo, all in stick format.
The thought for the brand got here to its cofounders, each L’Oréal alumnae, in consequence in shifts in consumer behavior. “We’re each consumer obsessed,” said Jamie Glassman, chief executive officer and cofounder. “Consumers are on the go, they’re traveling more….Gen Z consumers aren’t graduating into five-day-a-week desk jobs. We desired to be certain we were developing a brand that had...
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