Following its official September rollout within the U.S., TikTok Shop ranked because the Twentieth-largest e-commerce health and sweetness retailer throughout the month within the country, in line with NIQ.
The shopping integration launched within the U.K. two years ago, where “many of the top-selling brands have been smaller, indie brands which are benefiting from the full-service marketing and sales service TikTok Shop offers them,” said NIQ’s vice chairman of beauty, Anna Mayo, adding that the same phenomenon is starting to take effect within the U.S., with many of the platform’s early top-selling brands also being indies.
Personal care products comprised 61.3 percent of consumer goods sales made via TikTok Shop U.K. throughout the last 12 months, with makeup being the...
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