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29 Feb

Estée Lauder Inks Uber Eats’ First Beauty Partnership

Estée Lauder Inks Uber Eats’ First Beauty Partnership
Beauty enthusiasts will soon have the opportunity to Uber Eats their favorite candles and skincare to their homes. As a part of a deal between Uber and The Estée Lauder Cos. Inc., Jo Malone London and Origins will arrange shop on the Uber Eats and Postmates apps this weekend, allowing customers to buy products from greater than 60 stores within the U.S. The partnership is a possibility for Lauder — which recently reported a 16 percent sales growth — to profit from Uber’s delivery business, which has grown 150 percent year-over-year, in keeping with Uber. In turn, Uber is seeking to expand its categories to incorporate alcohol, groceries, convenience and, in fact, beauty. “The past yr [has] accelerated this notion of the ‘get...
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