The Retail Roadmap: How Black Beauty Founders Are Getting

4 Dec

A Certified Financial Planner compares the cost and long-term investment potential Getting your Trinity Audio player ready… You’ve got the product. You’ve got the social media virality. Your direct-to-consumer sales prove people want it. But getting into retail? That’s where a lot of Black beauty founders hit a wall. Honestly, many don’t even know how to do it at all. And the path to major retail isn’t exactly advertised, so when you don’t have industry connections, it can feel impossible to even figure out who to talk to. On the bright side however, there are actual programs designed to get emerging brands onto shelves. Not enough people know about them. And if you’re a founder of color, that knowledge (or exposure) is even less. For...

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6 Apr

WEEK 2! My top 5 picks for Ulta's 21

by Beautifaire101

Hair

My week 2 picks for the Ulta 21 days of beauty spring 50% off sale 2025 (affiliate): ➙ bumble and bumble dry texture spray https://howl.link/j9jhh3yr3h8ua ➙ tarte maracuja lips https://howl.link/k7oaomofl6ke1 ➙ briogeo scalp revival deep shampo https://howl.link/n0ddve54pfj7e ➙ erborian bb cream https://howl.link/zg6l5x7qe5lxo ➙ dhc deep cleansing oil https://howl.link/k41mukqgngenu ✨ F O L L O W M E: ➙ IG: https://www.instagram.com/itsjessicabraun/ ➙ Tiktok: https://www.tiktok.com/@itsjessicabraun ➙ FB: https://www.facebook.com/itsjessicabraun ✨ My AMAZON Storefront (affiliate) ➙ https://amzlink.to/az0H6uTlir2va ✨ My "LIKE TO KNOW IT" Page (outfit & jewelry links - affiliate) ➙ https://www.shopltk.com/explore/Jessica_Braun ✨ My fave place to order groceries online is THRIVE MARKET (Get 30% off first order + free gift - affiliate): http://www.thrivemarket.com/jessb ✨ O U R D I S N E Y P O D C A S T https://www.youtube.com/@disneyvillepodcast ✨ A B I T ...

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29 Mar

Beyoncé Broadcasts Cécred Haircare Brand Launch at Ulta Beauty

by Beautifaire101

Hair

Beyoncé has shown off her flawless beauty in a recent photo to advertise her brand recent haircare range. Along with her legendary profession as a singer and actress, the icon, 42, is adding to her business empire after launching her own hair brand, Cécred, on Tuesday. The name is a play on the word 'sacred' combined with Queen Bey's famous moniker and is inspired by the artist's early memories helping at her mother Tina Knowles' hair salon. In newly released promotional snaps, Beyoncé dazzled as she posed together with her range of products on marble pedestals. She donned a white dress that clung to her sensational curves and boasted a plunging neckline to indicate off her ample cleavage. Cécred, the brand delivering transformational hair look...

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7 Mar

How Ulta Is Resetting the Mass Beauty Shopping Experience

by Beautifaire101

Beauty, Featured

How Ulta Is Resetting the Mass Beauty Shopping Experience

Ulta Beauty is upping its mass game. The retailer has bolstered the mass side of its business over the past few months. It has added each in-store and online a slew of color-cosmetics brands favored by Millennial and Gen Z consumers, including ColourPop, Morphe, Wet ‘n’ Wild, Flower Beauty and Kiss Lashes. Existing brands inside the retailer’s assortment — E.l.f., L.A. Girl, Essence, Milani, Almay and Makeup Revolution — have been expanded in each shelf space and door counts. Ulta’s mass makeover is a way to level the shopping experience between the mass and prestige sides of the shop, company executives said. Ulta has at all times been known for its unique merchandising strategy that merges mass with class. The retailer has made...

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