Pacifica’s Recent Fragrances Will Be Sold at Ulta Beauty

23 Feb

Brook Harvey-Taylor is arguably the godmother of “clean” beauty, the movement to provide products made without ingredients shown or suspected to be harmful to human health and the planet. Launching Pacifica as vegan and cruelty-free 27 years ago in 1996, she was ahead of the industry. Before expanding across categories as we all know the brand today — in skincare, makeup, hair care and body — her first-ever launch was in fragrance. Now, the wonder founder is introducing a latest line of scents. “Fragrance is in our DNA,” she said of the perfumes, that are plant-based and functional — the term used for the sensorial experience related to smell. “Functional fragrance for me is that we’re using a cloth that’s designed to elicit...

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2 Feb

Ulta Beauty Has Invested in AI Hair Care Technology

by Beautifaire101

Beauty, Featured

Ulta Beauty Has Invested in AI Hair Care Technology

Ulta Beauty’s digital innovation fund Prisma has invested in Myavana, a beauty-tech business that uses AI hair care technology. Tech entrepreneur and founder Candace Mitchell Harris developed the technology in 2012 to research the variables of hair strands and hair products to provide personalized hair care plans meant to support healthy hair and hair growth. As a component of the strategic partnership, Ulta has unveiled a recent Virtual Hair Evaluation tool, which integrates Myavana’s technology and enables consumers to realize a comprehensive understanding of their hair type and receive personalized product recommendations. The tool will integrate inside Ulta Beauty‘s e-commerce virtual try-on experiences. “We’re at all times trying to support and put money into technologies that can pave the trail forward for the...

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6 Jan

Mass Market Executives from Ulta, L’Oréal, E.l.f. Bullish on

by Beautifaire101

Beauty, Featured

Mass Market Executives from Ulta, L’Oréal, E.l.f. Bullish on

Macroeconomic concerns aren't any match for beauty’s mass market. Retailers, brand executives and analysts are anticipating an enormous 12 months ahead for the channel. Along with makeup — which began to rebound last 12 months — being fully back, mass market retailers have found latest ways to distinguish, making themselves able to capitalize on any trade-down amid an uncertain economic backdrop. Beauty manufacturers are also spotting growth across all of the categories through which they play. “The mass market is in a extremely interesting place,” said Wendy Liebmann, retail analyst and chief executive officer of WSL Strategic Retail, noting that while a recessionary environment will definitely affect consumer spend, brands and retailers stand to learn — so long as they've the fitting strategies...

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23 Dec

BeautyStat Now Available at Ulta Beauty – WWD

by Beautifaire101

Beauty, Featured

BeautyStat Now Available at Ulta Beauty – WWD

BeautyStat, the skincare brand founded by cosmetic chemist Ron Robinson, has inked a serious distribution deal to start out off the brand new yr. The brand will likely be going into 260 Ulta Beauty doors and online, with a deluxe trial size of its top product, the Universal C Skin Refiner, in all doors. Robinson, who launched the road in 2019 on Violet Grey, has slowly expanded distribution since then: his products are currently sold in BlueMercury and Nordstrom, amongst others. Ulta, though, is about breaking into recent consumer demographics. “Ulta is the right partner to assist us take that message, take our products to a bigger market and a bigger consumer base,” he told WWD. For Ulta Beauty, the brand’s partnership has...

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