Ariana Grande’s R.E.M. Beauty goes wide with its first retail partner.
The brand, which launched last 12 months, goes into greater than 1,000 Ulta Beauty doors next month with its full assortment. At present, it is just sold via the brand’s website, and spans makeup and skincare. Prices range from $16 to $24.
R.E.M. Beauty could also be recent to Ulta, but Grande will not be. The retailer has carried Grande’s perfume lines, which initially launched in 2015.
“We supply numerous celebrity brands that deliver credible influence and revolutionary products across all categories,” said Monica Arnaudo, chief merchandising officer, Ulta Beauty in an email. “Ariana Grande is a superb example of a long-standing, successful celebrity brand partner. Her fragrances are a few of...
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