Ultas Tag

Lush is revamping its distribution strategy in North America, starting with a wholesale partnership. The sweetness company, which was said to succeed in $1 billion in sales last yr, has inaugurated a wholesale partnership with Ulta Beauty, a primary of its kind for the brand. That also comes because it preps greater than 30 recent brick-and-mortar retail locations.  “Within the U.S., we have now over 200 brick-and-mortar doors. We obviously need to expand, but we will’t possibly expand our reach much beyond that just by ourselves,” said Carrie Harambasic, Lush North America’s head of business development. “That’s where Ulta is available in. We spent the past yr excited about collaborations and expanding our reach and we knew we couldn’t do it alone.” Bolstering the...