Photo: Courtesy of Loved01.
John Legend’s Loved01, isn’t like several other celebrity-owned skincare brand. “We actually saw a necessity within the marketplace. We believed that melanin-rich skincare needs weren’t being fully met,” he tells ESSENCE over a Zoom call. “I also desired to create ones that weren’t at celebrity prices,” but as an alternative at more accessible ones, he says. And with that in mind, earlier this yr, Legend and team created products equivalent to the Face + Body Lotion, and even their now Allure Beauty Award-winning product, the Face + Body Oil.
Recently– even amidst planning the Get Lifted launch celebration for the book, Black Love Letters– Legend found time to expand his range of products. Just in time for fall...
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