PARIS — The theme of an American-style sports competition set the energetic tone for a return to normal scale for Who’s Next, Impact and Bijorhca. Held from Sept. 2 to five on the Porte de Versailles, the combined trade shows drew almost 1,500 brands, including nearly 40 percent newcomers, marking a return to pre-pandemic levels, in line with organizers.
The number of holiday makers was up 30 percent in comparison with September 2021, with a majority of attendees hailing from Europe, and a very busy first day, though attendance in the course of the four-day event ebbed and flowed.
“This edition marks an actual comeback,” said Frédéric Maus, general director of WSN Développement, which organizes the event.
“I feel we’ve reached this level...
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