Uncommon Tag

Kristin Cavallari has mastered the art of reinvention. The multihyphenate, who catapulted to pioneering reality TV fame with shows like “Laguna Beach” and “The Hills” within the mid-aughts and her own show the next decade, has spun that fame right into a slew of companies, starting from shoes to jewelry and, most recently, beauty. Though it’s beauty she’s doubling on along with her freshly revamped skincare brand, Unusual Beauty, it wasn’t initially at the highest of her list. “It wasn’t on my radar, and my marketing guy two years ago brought beauty to my attention — he noticed that the primary query people would ask me about was my skincare routine,” she said. “I knew there have to be something there.” Cavallari introduced Unusual Beauty...