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Universality Tag

22 Jan

Max Factor Focuses on ‘Universality’ With Priyanka Chopra Collection

Max Factor Focuses on ‘Universality’ With Priyanka Chopra Collection
LONDON — It’s a small world for Max Factor, which is specializing in people’s similarities — reasonably than their differences — with a recent, limited-edition capsule of color cosmetics created with brand ambassador Priyanka Chopra Jonas. The gathering features lipstick, an eye fixed palette and nail polish, the latter of which is produced from a breathable, plant-based formula. The colours are saturated, wealthy and meant to work on a wide range of individuals. The formulations are derived from parent company Coty’s detailed research and a database of tens of 1000's of skin tones. The Priyanka Universal Color Collection launched within the U.K. earlier in January, and can roll out in Europe in the following months. In an interview, Stefano Curti, chief brands...
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