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Sex sells in the sweetness industry, with physical attraction the driving force behind most of our grooming habits – but things could also be changing Everyone likes to imagine that in the case of true love, it’s what’s on the within that counts – but physical attraction will at all times play an element in who we elect to sleep with and begin relationships with. For many of history, beauty and grooming regimens have existed to boost sex appeal and attract a mate, with certain beauty ideals elevated by different cultures, and various kinds of beauty appealing to different groups. Avant-garde subcultural beauty may be about self-expression, for instance, nevertheless it also helps...