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3 Nov

AlphaTauri Unveils First Flagship Outside Austria in London

AlphaTauri Unveils First Flagship Outside Austria in London
AlphaTauri, the technical fashion label named after the Red Bull-owned Formula 1 racing team, is ready to unveil its first brick-and-mortar flagship outside of Austria in London on Thursday. Taking on the previous Mulberry space on Brompton Road in Knightsbridge, which is a stone’s throw away from Harrods, the three,500-square-foot store will showcase the brand’s full range of men’s, women’s and accessories offerings on two floors. The sleek silver space includes a 20-foot-high immersive LED wall, in addition to a race automobile from the Scuderia AlphaTauri team, hung vertically on the wall, putting the brand’s link to Formula 1 on full display. The inside is designed by Studio Riebenbauer, the identical creative mind behind the brand’s 21,527-square-foot showroom in Salzburg. Courtesy/Ben...
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12 Oct

Women’s Health Brand Natalist Unveils At all times in

Women’s Health Brand Natalist Unveils At all times in
On Tuesday, fertility and pregnancy care brand Natalist released its At all times in Awe campaign, which celebrates women’s reproductive journeys from starting to finish. The brand, which was acquired by Everly Health in October 2021, provides products for all stages of reproduction including planning, fertility, pregnancy and postpartum. Its recent campaign goals to showcase the fantastic thing about all of those stages to consumers. “We actually desired to create a campaign that challenged the established order when it got here to fertility and conception,” said Everly Health chief marketing officer and Natalist general manager Jen Dasho. When talking to women about motherhood, Dasho said the concept that “conceiving is synonymous with achieving” got here up quite a bit, and imagery...
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2 Oct

Moncler Unveils ‘The Brand of Extraordinary’ Film

Moncler Unveils ‘The Brand of Extraordinary’ Film
MONCLER’S FILM: Because it continues to achieve out to and construct its community, Moncler has launched its first film aired on national television, titled “The Brand of Extraordinary,” narrated by Grammy Award-winning artist Alicia Keys. The film, which traces the trajectory of the brand since its foundation in 1952, is now published on Moncler’s social and digital channels. The film is a component of Moncler’s Seventieth-anniversary celebrations, which included a performance staged in Milan’s Piazza Duomo during Milan Fashion Week that drew a crowd of 18,000 spectators. The performance was opened by the prima ballerina of Teatro alla Scala di Milano Virna Toppi and comprised 1,952 artists — representing the founding 12 months of Moncler — and all wearing a white Moncler Maya 70...
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