Unveils – Page 2 – Beautifaire

26 Jan

Bluemercury Unveils Recent Store Format in Recent Canaan

After offering them to customers because the late ’90s, Bluemercury’s store in tony Recent Canaan, Conn., has had its own makeover. The Macy’s-owned beauty chain revealed a latest design and retail format on the reopening of the shop that it has had since 2012, shaking up its previous approach to merchandising at that location. Anchoring the brilliant and airy location is a latest center bar, the bottom of which is painted a dark navy blue shade, contrasting with the remainder of the white-on-white store. That is where clients might be offered consultations, tutorials, latest offerings and the possibility to find brands with Bluemercury’s in-store beauty experts. The realm of discovery on the middle bar known as The Cache, Bluemercury’s initiative launched in October...

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8 Dec

Sephora Unveils Plans for the U.K. Market: EXCLUSIVE –

by Beautifaire101

Beauty, Featured

Sephora Unveils Plans for the U.K. Market: EXCLUSIVE –

PARIS — Sephora has unveiled details of the primary phase of its reentry into the U.K. market. “After many rumors, Sephora is finally coming to the U.K.,” said Sylvie Moreau, the retailer’s president of Europe and the Middle East. On Oct. 17, Feelunique.com, which Sephora acquired one yr ago, will likely be transformed into sephora.co.uk. That can have all of the associated codes, including the sweetness retailer’s signature black-and-white stripes. The web site will likely be twinned with Sephora’s application within the U.K., as well. Beauty brands available on the platform are to incorporate quite a few exclusive to the country, including Tarte Cosmetics, Ilia, Makeup by Mario, One/Size by Patrick Starrr, Gxve by Gwen Stefani, Skinfix and Vegamour, plus Sephora’s private-label line. Premium...

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2 Dec

Rinascente on Track to Hit 1B Euro in Sales,

by Beautifaire101

Beauty, Featured

Rinascente on Track to Hit 1B Euro in Sales,

MILAN — Officially kicking off the vacation season with one of the expansive brand takeovers the department store has ever orchestrated, Rinascente is on target to hit the 1 billion euro sales mark this yr, breaking the previous record. The retailer’s jewel-in-the-crown location overlooking the Duomo cathedral in Milan unveiled Chanel Wonderland Thursday night, a takeover of the French maison that runs through Jan. 4. “This move is the apotheosis of our strategy as a media company,” Rinascente chief executive officer Pierluigi Cocchini told WWD ahead of the inauguration. “It’s interesting that an organization like Chanel — one of the evocative and reputable brands on the planet — has decided to partner with Rinascente Duomo on a Christmas takeover, an important moment for them,”...

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1 Dec

Macy’s Unveils Elevated Beauty Strategy in Miami Dadeland Store

by Beautifaire101

Beauty, Featured

Macy’s Unveils Elevated Beauty Strategy in Miami Dadeland Store

Macy’s Inc. is getting in on the luxurious beauty boom — specifically within the Miami market. The retailer is debuting its elevated beauty concept in its Dadeland store, which can include revamped shop designs, virtual try-on technologies, three rest rooms and three branded treatment rooms offering a slew of services. Brands including La Mer, Dior and Clarins might be bringing dedicated aestheticians. The department store is inaugurating the space with a ribbon-cutting event on Saturday. Participating brands include legacy names La Mer, Jo Malone, Gucci Beauty, Yves Saint Laurent Beauté, Armani Beauty and Valentino Beauty. Sunday Riley can be debuting a latest shop, and Kylie Cosmetics may also be entering the Dadeland door. “The buyer is resonating with the brands, they love beauty, they love...

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