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20 Apr

No Expense Spared: LVMH Unveils Tiffany’s Renovated Fifth Avenue Flagship

No Expense Spared: LVMH Unveils Tiffany’s Renovated Fifth Avenue Flagship
NEW YORK — Construction staff are shuffling out and in of scaffolding on 57th Street in Tiffany Blue-colored crewneck tees. A 12-foot Daniel Arsham bronze, nihilistic Venus de Milo-type sculpture looms in a cloak of bubble wrap and contractors cantilevered inside a forklift use toothbrushes to scrape away at residue caught behind sculpted balustrades. Amid the chaos — on the tenth floor of what Tiffany is now calling its “Landmark” store — chief executive officer Anthony Ledru and executive vp Alexandre Arnault are seated in a VIP library room, with a cake stand of pastel macarons and fresh fruit cups in front of them while a butler pops in from behind a hidden hatch door. It’s this sort of customer support...
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18 Apr

Aubade Unveils More Realistic Visual Brand Direction

Aubade Unveils More Realistic Visual Brand Direction
PARIS — French lingerie specialist Aubade wants consumers to “live your desire,” the slogan that accompanied the visual brand direction unveiled Tuesday. “Sexy is the brand new cool,” said the corporate’s brand and product director Samar Vignals at a presentation. “Our mantra is about liberating the sexy in each woman and divulges itself in very alternative ways but with a variety of sincerity.” Gone are the body shots that highlight the product. Of their place are portraits of girls wearing the lacy and infrequently racy designs, with most making daring eye contact within the debut images for spring 2023. The moment felt ripe for a refresh as “femininity, seduction and sexy now not have anything to do with the way in which they...
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16 Apr

Destree Unveils Artist Collaboration in Paris

Destree Unveils Artist Collaboration in Paris
ART AND SOUL: There are lots of canvases for creative expression: French accessories and designer Géraldine Guyot and her artist friend Ben Arpéa each used linen in a summer collaboration for her brand Destree. Guyot faithfully reproduced the checkered motifs, potted flowers and sun-baked colours from Arpéa’s paintings, applying them to column dresses with circular cutouts ringing the waist, and her signature puff-sleeved jackets and band-collared shirts. “Destree and my work go thoroughly together,” Arpéa remarked at a cocktail party Thursday night on the Galerie Camille Pouyfaucon, where the artist hung several recent large linen canvases, and Guyot displayed her 10-item collection, dropping next week on Destree’s e-store and in its Paris boutique. It’s plain that the artist and the French entrepreneur, who...
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12 Apr

EXCLUSIVE: South China Morning Post Unveils Revamped Luxury Complement

EXCLUSIVE: South China Morning Post Unveils Revamped Luxury Complement
NEW STYLE: Goodbye Style, hello Style by SCMP. The high-end lifestyle complement of the Hong Kong-based English-language every day newspaper South China Morning Post (SCMP) will relaunch on Friday with a latest outlook. “My aim is to make [Style by SCMP] global but relevant to our readers,” said Style by SCMP’s newly minted chief editor Vincenzo La Torre, who previously served because the newspaper’s fashion editor since 2017, also working on its Post weekend complement and the previous Styles edition. He claimed that “if there's a publication in Asia that may put out [a supplement] that may hold its own against [The Financial Times’] Tips on how to Spend It and T Magazine, it could be SCMP,” owing to its position as a...
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