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10 Jan

Not Just Clothes: Pitti Uomo Debuts The Sign and

Not Just Clothes: Pitti Uomo Debuts The Sign and
MILAN — As a bellwether of men’s trends, Pitti Uomo is introducing two latest sections this season dedicated to petwear and design. The move reflects the increased cross-pollination and convergence the 2 categories have with fashion, in addition to their growing relevance in consumers’ minds and shopping habits. Agostino Poletto, general director of Pitti Immagine, said the alternative falls throughout the frame of the winter fair’s theme, “Pittiway,” and is hinged on responses to the worldwide uncertainties looming over fashion and society at large. Depicting the style landscape, he said, included opening Pitti Uomo as much as neighboring industries which might be gaining traction and are increasingly top of mind for fashion buyers. “Pitti Uomo can function a compass and our ambition is to...
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