Persian creative Mina Alyeshmerni is bringing her online fashion boutique to a brick-and-mortar space with the opening of Maimoun at 8400 West Third Street in West Hollywood, not removed from the favored Raquel Allegra and Noodle Stories boutiques.
Maimoun is derived from the Persian word “meh-moun,” meaning the corporate invited to go to one’s home for a gathering, and the shop is designed to feel welcoming, with tasseled floor cushions inviting customers to remain and discover the up-and-coming brands Alyeshmerni has chosen.
“After being online for seven years now, it’s nice to have a house for all the pieces and see all of it together,” said Alyeshmerni, who moved from Brooklyn to L.A. in the course of the pandemic. “I’m hoping...
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