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Uplifts Tag

30 Apr

How Tracee Ellis Ross Uplifts The Black Community Through

Tracee Ellis Ross’ commitment to exalting Black beauty through her hair care brand, Pattern Beauty, is one she spent years ensuring wouldn’t wander away in translation. And it hasn’t. Here, the actor/entrepreneur discusses the facility of a story-backed product, and the worth of harnessing community as a core collaborator. What has your trajectory been like in beauty? It’s been an enormous growth curve. Pattern was 10 years within the making from once I first wrote the brand’s pitch to after we ended up on shelves, and the largest thing that happened in those 10 years was that I honed my vision; I got very specific about what I desired to do, and clear about find out how to articulate that. Since...
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