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USA Tag

6 Sep

Towards A Dream in Texas, USA | LOUIS VUITTON

As a part of a permanent journey exploring dreamlike landscapes across the globe, Louis Vuitton lands within the USA for the newest chapter of its ongoing campaign. In a series of chapters up to now spanning Iceland, Greece, Jordan and France, this latest campaign touches down in wild surroundings of Austin, Texas, where the enduring Louis Vuitton trunk acts as an imaginary vessel from which a young boy and his band of friends set out on an adventure. Photographer Viviane Sassen captures whimsical shots depicting the unbridled imagination of youth. Within the wide Texan desert, perspectives are played with, shadows enlivened, and nature harnessed. Explore the Towards A Dream campaign at https://on.louisvuitton.com/6059MzLfz Music : THE HEART ASKS PLEASURE FIRST (Michael Nyman) ©...
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2 Sep

David Greenberg on Leading L’Oréal USA Forward – WWD

“Oh, I wasn’t expecting that one,” said David Greenberg, chief executive officer of L’Oréal USA and president of North America zone, when asked about his leadership style. On the heels of his twenty ninth anniversary at L’Oréal, working across markets, divisions and types, how is he approaching his latest title? “What I do know is that at the center of L’Oréal is product innovation, excitement, creating desirable brands,” he went on. “And what I actually think my role is, because the CEO of L’Oréal USA, is to nurture that, to assist this company within the U.S., which can also be the house to many brands within the group.” About 35 beauty brands total, with L’Oréal USA — L’Oréal Group’s largest subsidiary — generating...
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