Valaya Tag

Parfums de Marly is delving deeper into women’s fragrance. The French perfumery brand has launched Valaya, a mix of bergamot, white peach, vetiver and agikalawood, amongst other notes, described by the brand’s managing director Yvan Jacqueline as “an ode to sensuality.” Retailing for $355 for a 75-ml. bottle, the launch marks Parfums de Marly’s tenth women’s fragrance to this point (the brand counts 18 men’s scents, by comparison), and was created by Givaudan perfumer Quentin Bisch, who also helped craft the brand’s hero Delina scent, alongside Parfums de Marly founder and artistic director Julien Sprecher. “Valaya has been over three years within the making,” said Jacqueline, recalling a March 2021 scentstorming session in Cannes, France, between him, Bisch and Sprecher...