ValentinesDay Tag

Bluebella has a latest muse: it’s Self Esteem.  Not the inner self-respect and confidence kind, however the English singer, songwriter and actress, whose real name is Rebecca Lucy Taylor. The London-based lingerie brand has teamed up with the artist for its Valentine’s Day campaign, entitled “Prioritise Pleasure,” which also happens to be the name of a Self Esteem song.  Self Esteem poses in Bluebella lingerie. Emily Bendell, founder and chief executive officer of Bluebella, said the brand’s partnership with Self Esteem is the right union.  “We're big fans of her here at Bluebella and thought she could be an ideal partner to have fun unapologetic femininity, body positivity and pleasure,” Bendell told WWD. “We love Self Esteem’s daring feminism, her talent as a...