It’s the stuff of birthday cakes and ’90s perfumes: Vanilla is nostalgia bottled, and this winter there are a lot of ways to spritz on sentimentality. Indie fragrance houses like Ellis Brooklyn and By/Rosie Jane are putting vanilla front and center of their launches. "You’d think we got together and were like, 'Hey, let’s all do vanilla,'" says Rosie Jane Johnstonthe perfumer behind her namesake brand. "But everyone gravitates emotionally toward the identical things."Right away, that’s one big olfactive craving for the times of mall hangouts and baking with mom. "With the chaos over the past three years, I wanted something completely uncomplicated; the ’90s were a more innocent time for me," says Johnston. "Everyone was wearing vanilla and every...
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