Vans Tag

Vault by Vans no more, say hello to OTW by Vans. The VF Corp.-owned global surf, skate and streetwear player is launching the brand new premium label during Paris Men’s Fashion Week with a skateable installation on the Seine and a star-studded party to generate buzz for its first collaboration under the brand new label, with Los Angeles multimedia artist Sterling Ruby. Vans OTW is the brainchild of Ian Ginoza, who joined the Costa Mesa, California-based company last yr to direct the creative strategy for its elevated product. He arrived with 15 years experience within the collaboration space at Adidas, Nike and Converse, and because the cofounder of Kicks/HI in Honolulu and Saint Alfred in Chicago. “We’re launching a latest platform where...