Veerts Tag

Julia Lang has lofty ambitions. The Tanzanian-German entrepreneur launched Veert, a marketing and branding agency, a decade ago and over that point has amassed an enviable list of clients in sports, entertainment and fashion. But her goals were all the time greater than that. “I need to create a household name,” she said. Lang began down that road two years ago when she introduced genderless jewelry, fragrance and self-care products under the Veert name. The fragrance and self-care offerings didn’t take off, but the jewellery did, so Lang put all her energy into that category. Veert jewelry was discovered and embraced by A-list celebrities resembling The Weeknd, Alicia Keys and Usher in addition to retailers including Ssense, The Webster and Saks Fifth Avenue. Now...