Glossier is refocusing by itself stores — and is entering a recent market with its latest opening.The brand, which hit sales highs after its 2023 debut at Sephora, can be doubling down on its brick-and-mortar stores. That's culminating within the opening of Glossier’s store in The Forum Shops in Caesars Palace in Las Vegas, Glossier’s thirteenth store up to now, opening Thursday.
And though the Sephora volume is impressive — last yr, sales were said to achieve around $275 million — Glossier’s own channel stays a top strategic priority.
Glossier’s Las Vegas store.
“There isn't a higher expression of the brand than a retail store, and that’s all the time been true,” said Chitra Balireddi, Glossier’s chief industrial officer. “In wholesale, we express...
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