LONDON — In its bid to back purpose-led consumer brands, Iris Ventures has invested 6 million euros in Olistic, a science-backed nutraceutical brand that treats hair loss and the approach to life aspects that contribute to it.
Iris, which led the Series A funding round within the Barcelona-based company, said it invested because Olistic “has broken the mold, developing best-in-class, vegan, all-natural products backed by science for each men and girls, a category often ignored by competing brands.”
Iris noted that the hair growth industry was value multibillions of dollars, “and stays dominated by prescription and traditional synthetic solutions, with little to no customer feedback and relationship.”
Olistic sells its products in Spain and Portugal through its website and top pharmacies and hospitals....
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