The once invulnerable VF Corp. — humbled by declines on the Vans and an uneven start with Supreme — is now betting Bracken Darrell can get the corporate its mojo back.
Darrell, 60, will take the reins of VF as president and chief executive officer on July 17, putting the style newcomer in command of one in all the industry’s leading players, which logged $11.6 billion in revenues last yr and likewise a 34 percent drop in adjusted earnings.
It’s a giant job for the Procter & Gamble and Whirlpool veteran who has spent the last decade leading computer hardware and software company Logitech International.
Darrell will probably be in command of overseeing the turnaround of Vans, VF’s largest business, and likewise walking a...
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