In a flip forward for the Indian beauty market, Indian department store chain Shoppers Stop, which is just shy of the 100-store mark across the country and a premium beauty destination for global brands, is revamping its fragrance category.
The retailer can also be launching into the wonder distribution space for the primary time, debuting brands like Maison Margiela, Atelier Cologne and Viktor & Rolf in India, with a latest vertical — wholly owned subsidiary Global SS Beauty.
Other brands being launched this week as a part of the brand new vertical are Prada, Valentino and Mugler, Ralph Lauren and Azzaro, at three Shoppers Stop locations across India — two in Recent Delhi and one in Mumbai.
These brands are being launched in India...
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